If you're a marketing director at a company of any size, you know how to piece together one mean marketing plan. It has the reach to...

When it comes to generating advertising creative, I've always been a "show don't tell" person. No need to research and focus group a...

Funny. The last heading from my last blog post was "You Don't Need a Big Agency to Get Big Ideas." Since that proclamation, I have been...

Big Game Flashback Of all the ads from the past Biggest Professional Football Game in February that Shall Remian Nameless, one ad stood...

The Story If you haven't heard the story, it goes something like this: Thomas Edison invented the light bulb. OK, I'm guessing you knew...

You'll never see these guys around the Captivation Capital watercooler. We've never employed them; never will. Mumbo jumbo, business...

For an introduction to Buzzword Blowout™ please read here. GROWTH HACK? The images it conjures are reason alone to send this one to the...

For an introduction to Buzzword Blowout™ please read here. Today's ill-fated business buzzword is the sickeningly seismic: PARADIGM...

​ Welcome to the first installment of Buzzword Blowout™ on Oblogatory™, the Captivation Capital blog. In business, buzzwords can start...